Made For Music
The Ask: To create a networking evening to connect artists, influencers, media and industry stakeholders to build usage and advocacy
CLIENT: GOOGLE
LAUNCH EVENT | EXHIBIT DESIGN | USER RESEARCH
How do you launch a music app amidst all the noise?
In the crowded Indian music streaming market, launching a new app like YouTube Music requires more than just digital promotion. We needed to create a memorable, on-ground experience that would not only stand out but also build real connections between artists, influencers, media, and key industry stakeholders.
What did we do?
We conceptualized "Made For Music," an interactive event designed to immerse guests in the YouTube Music ecosystem, while also showcasing the app's unique features in a tangible, engaging way.
We brought together the Indian music industry, with all its diversity to one stage assembling the biggest names in the business and curating a performance that had never been seen before. By using a combination of live performances, physical installations, and creative touchpoints, we brought the app to life beyond the screen
Team
Creative Director: Sushmita Sarmah and Anar Shukla
Associate Creative Director: Dipika Titus
Project Manager: Pankaj Vijh assisted by Ravinder Garakoti