Play By Night

The Ask: To launch the Google Pixel 3a, highlighting its night sight feature

CLIENT: GOOGLE
LAUNCH EVENT | EXHIBIT DESIGN | CONCEPTUALISATION

How do you stand out in the dark?

To celebrate the latest addition to the Pixel family, the Pixel 3a, we created small-scale events in Mumbai and Delhi where influencers could engage and experience the Pixel 3a and its new camera by highlighting the Night Sight feature when compared with other phones in the market.

What did we do?

Small scale events in Mumbai and Delhi where influencers could engage with the phone and understand the goodness of Pixel 3a’s camera and enable comparisons of the Night Sight feature with other phones in the market

Concept: Play By Night

The superior camera of the Pixel 3a was a great tool for playing with lights, angles, frames etc. Our concept extended an invitation to “Play” and allowed the night not to be a limitation to it.

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Team

Creative Director: Sushmita Sarmah
Associate Creative Director: Dipika Titus
Project Manager: Pankaj Vijh assisted by Monica Sareen