Google For India
The Ask: To bring to life the various products that Google rolled out during the year specifically for the Indian market.
CLIENT: GOOGLE
LAUNCH EVENT | EXHIBIT DESIGN | DESIGN DIRECTION
In India, technology adoption is greatly influenced by regional relevance and practical, hands-on experiences. For Google’s annual flagship event, we needed to create immersive, interactive exhibits that would resonate with Indian users, making Google’s digital products feel relatable and tailored to local needs.
Idea
We brought Google’s innovations to life by designing immersive, regionally inspired product experience zones that highlighted the practical benefits of Google’s offerings. By connecting each exhibit to a culturally relevant theme, we made complex digital products feel accessible and useful to the Indian audience.
What did we do?
AI For Good: Focused on Wadhwani AI’s pest control solution for farmers.
Design: Inspired by the process of cotton farming, we created a sensory experience using static and dynamic content paired with installations made from cotton buds. The exhibit visually depicted the problem of pest control and the AI-driven solution, offering a relatable and immersive agricultural narrative.
What did we do?
Bolo App: Aimed at improving child literacy through Google’s speech recognition.
Design: Built around the idea of a giant interactive storybook, the exhibit allowed attendees to engage with the app's stories and activities. The environment was playful yet educational, designed to showcase how the app aids literacy through hands-on interaction and dynamic content panels.
What did we do?
Google Lens: Demonstrated translation and text recognition capabilities.
Design: Inspired by Indian railway signages, the exhibit featured interactive stations where visitors could use Google Lens to translate signs and text in real-time. The combination of familiar cultural elements with Google’s advanced technology made the product highly relatable and practical for the audience.
Creative Director: Sushmita Sarmah and Anar Shukla
Associate Creative Director: Dipika Titus
Project Manager: Pankaj Vijh assisted by Ravinder Garakoti